REWE-Group is one of the leaders in German and European trading and travel. Since it was found in 1927, REWE-Group has evolved from a co-operative purchasing association into a multinational corporation. In this process, REWE-Group has repeatedly been reconceived to this very day. Most recently, the Management Board responsed to the challenges of increasingly internationalised trade by introducing the most far-reaching restructuring in the history of the company. A uniform strategy was developed and the new umbrella brand logo "REWE-Group" was introduced to link the more than 80-year traditions of REWE to the modern demands of an international company. This strategy turns out to be a factor of success in the now tight market.

(Source: Company)